![]() (You can even add relevant extracts from it to your CV Profile section, which will have the same effect.) A recommendation from a good source will endorse what you’ve said above. With LinkedIn, you have several useful tools at your disposal, and they offer a wide format that includes your main profile and skills section, endorsements and, crucially, recommendations. It should be a true reflection the real you. A CV tends to be formal in style, LinkedIn is informal – even ‘chatty’ – and with a good, confident photo of you (vital). Your CV and your LinkedIn may hold similar information about you, but one should essentially complement the other. It’s believed by many that LinkedIn is just another form of your CV but it’s not. ![]() This is, after all, a marketing exercise and, as with any marketing exercise, you must first define the product (you), decide what market sector you wish to appeal to and how you’re going to do it. It’s estimated that over 50% of the UK working population is on LinkedIn, and that is a truly gigantic marketplace! (And it’s growing, especially as the more dormant users become aware of its possibilities and suddenly appear from under the covers.) Tapping in to that staggering number of people, with one click, can reap great rewards but you must work to a plan. Therefore, it’s a platform that needs regular changing and updating if you have any hope of being noticed. However, as this is, in many ways, a fishing expedition, you need to keep the ‘bait’ attractive. It tells a more ‘rounded’ story about you the individual, and so you have an excellent platform from which to appeal to a huge audience. ![]() These days, recruiters and employers are much more likely to check out your LinkedIn profile – possibly even before they look at your CV. LinkedIn’s purpose is to link people professionally and will also attract not only those who wish to change careers, but those who are recruiting others. But the growth of social media is truly astounding, and most people have embraced it, and benefit hugely from using its many forms e.g. ![]() There is a mistrust of social media which mostly comes from the sort of negative publicity that surrounds the leaking of personal data and information and this involves some of the major players in the field.
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